How Will Facebook Change WhatsApp?

The purchase of WhatsApp by Facebook for $19 billion caused rather a commotion in the tech market. Now that the offer has actually experienced - after obtaining approval from the European Compensation and the FTC - everybody is anticipating the modifications that Facebook may make to the Whatsapp Marketing solution.

While privacy delicate individuals might fear regarding any kind of potential changes, it is unpreventable that Facebook will certainly have some plans in mind to produce earnings from the procurement. Although the firm announced that VoIP features would release in the 2nd quarter of 2014, it missed the due date. Even though Apple and also Google have actually beaten it to the strike with VoIP, there is no question that WhatsApp will still launch VoIP calling at some point in the future.

As of now, messages on the WhatsApp platform are limited to registered customers just. As soon as VoIP calling is introduced, the firm might supply packages of messages or minutes to make it possible for discussions with non-WhatsApp users too. With numerous users sending out billions of messages, such an action would strengthen market share and also settle WhatsApp's setting as one of the most preferred messaging application throughout several markets.

Although WhatsApp has actually constantly preserved that it will certainly stay a communication system and also not a material circulation one, Facebook might plan to integrate payments within the solution. Competitors like Kakao Talk and WeChat produce income by offering stickers and also various other micro-transaction payment designs. Facebook may quickly provide this function for WhatsApp individuals too.

Beyond such conventional company models, Facebook might have strategies to position WhatsApp as an MVNO. What would certainly that involve? WhatsApp has actually already try out this choice in Germany by partnering with E-Plus, a mobile driver. E-Plus and also WhatsApp have actually introduced a prepaid Sim card with WhatsApp branding which includes unrestricted messages via the solution. Customers do not need to spend for WhatsApp information use as well as can send messages even if they have no calling credit report left. In return, E-Plus would certainly benefit by drawing in users from rival providers. Find more info